Os erros mais comuns em UX Design
1. …user interface design
It’s not uncommon to confuse “user experience” with “user interface” — after all it’s a big part of what users interact with while experiencing digital products and services. But the UI is just one piece of the puzzle.
“Interface is a component of user experience, but there’s much more,” says Peter Merholz, founding partner and president of Adaptive Path. Christian Crumlish, curator of the Yahoo! Design Pattern Library, explains that design “isn’t about cosmetics, pixel-pushing, and button placement. It’s holistic and it’s everyone’s concern, not just the realm of ‘artistic’ types.”
Dan Saffer, founder and principal at Kicker Studio, agrees that it’s common for design to be mistaken for being solely about decoration or styling. “I’ve had clients tell me not to worry about what their strategy is,” he says, “because why would a designer care about that? UX is more than just skin deep.”
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